Ford F150 "Way of Life" / "Math" / "Cheeseburger"
Production Company: Offspring NY
Director: Vincent Haycock
Editor: Cassidy Gearhart
Project Lead: Gerald Mark Soto
Animation & Composite: Gerald Mark Soto, Hiroshi Endo, Wes Richardson, Seth Ricart, Cassidy Gearhart
Production Company: Offspring NY
Director: Vincent Haycock
Editor: Cassidy Gearhart
Project Lead: Gerald Mark Soto
Animation & Composite: Gerald Mark Soto, Hiroshi Endo, Wes Richardson, Seth Ricart, Cassidy Gearhart
This is the lead commercial of a 7-commercial campaign for the launch of the re-engineered and redesigned Ford F-150 pickup truck. The graphically driven concept is based on a “rant” that visually shows the spoken word as “living” type integrated with graphic backgrounds and live-action vignettes of people interacting with the truck. Comedian and actor Denis Leary rants about the various capability stories of the towing, fuel economy, payload, safety, interior, and technology. (summary by Craig Mungons)